At Tahreek-e-Bano, we believe fashion is more than just clothing - it’s identity, confidence, and belonging. Born in Lahore, our initiative was founded with a bold vision: to create space in the fashion industry for those who have long been overlooked, especially individuals with Down syndrome and other special needs.
Our first campaign, “Song of the Flowers,” set a precedent -for the first time in Pakistan, young women with Down syndrome were not only featured in a fashion campaign but also celebrated for their individuality and strength. We offer customized, trend-forward clothing tailored to diverse body types, ensuring everyone has the opportunity to wear what makes them feel seen, stylish, and empowered.
We are not just designing clothes - we’re reshaping representation. By merging fashion with purpose, Tahreek-e-Bano is here to make inclusivity the norm, not the exception.